Gritty Pretty is a website dedicated to beauty.
It is for the woman who is confident and assertive in her own style but wants to learn more about beauty trends, techniques, products and innovations.
Gritty Pretty – which is expertly curated and aims to educate and inspire – was founded in 2010 and is located in Sydney, Australia.
ELEANOR PENDLETON, EDITOR & PUBLISHER
Gritty Pretty is the brainchild of Australian multi-award winning beauty journalist and digital influencer, Eleanor Pendleton.
Eleanor has held previous Beauty Editor positions at magazines including InStyle and FAMOUS. She also has written for the likes of Harper’s BAZAAR Australia, The Sydney Morning Herald, The Age, body+soul, Men’s Health, Cosmopolitan Bride and Refinery29.
Eleanor has been awarded several awards including 2018 Sydney Young Entrepreneur of the Year, 2013 Jasmine Award for Journalistic Excellence, 2013 Jasmine Award for Best Visual Feature and BEAUTYDIRECTORY Best Beauty Feature Award.
HAYLEY D'ONOFRIO, BEAUTY DIRECTOR/EXECUTIVE EDITOR
Prior to joining Gritty Pretty, Hayley has held positions as a beauty journalist at PRIMPED, and most recently as beauty editor, then beauty director at InStyle Magazine Australia. She has also written lifestyle, fashion and features for various other print and digital publications both locally and overseas.
In her spare time, you’ll find Hayley sweating it out at a dance class, stretching her legs on a coastal walk, or enjoying a long lunch with her daughter Isabella, husband Michael, and their family and friends.
MORGAN TAIT, CREATIVE DIRECTOR
When Gritty Pretty's resident creative director Morgan Tait isn’t creating, she can be found eating saganakai cheese at Sydney’s The Apollo, doing damage at Bondi Beach’s Tuchuzy boutique or sipping on piccolos.