ABOUT

Gritty Pretty is a website dedicated to beauty.

It is for the woman who is confident and assertive in her own style but wants to learn more about beauty trends, techniques, products and innovations.

Gritty Pretty – which is expertly curated and aims to educate and inspire – was founded in 2010 and is located in Sydney, Australia.

ELEANOR PENDLETON, EDITOR & PUBLISHER

Gritty Pretty is the brainchild of Australian multi-award winning beauty journalist and digital influencer, Eleanor Pendleton.

Eleanor has held previous Beauty Editor positions at magazines including InStyle and FAMOUS. She also has written for the likes of Harper’s BAZAAR Australia, The Sydney Morning Herald, The Age, body+soul, Men’s Health, Cosmopolitan Bride and Refinery29.

Eleanor has been awarded several awards including 2013 Jasmine Award for Journalistic Excellence, 2013 Jasmine Award for Best Visual Feature and BEAUTYDIRECTORY Best Beauty Feature Award.

MORGAN TAIT, CREATIVE DIRECTOR

When Gritty Pretty's resident creative director Morgan Tait isn’t creating, she can be found eating saganakai cheese at Sydney’s The Apollo, doing damage at Bondi Beach’s Tuchuzy boutique or sipping on piccolos.

WENDY HOANG, BEAUTY EDITOR

Wendy Hoang’s trivia specialty is skincare and she loves getting her hair braided. She goes hard on the serums and is partial to red nail polish.

Her words have previously been published in Girlfriend magazine and Pedestrian.TV. She loves dancing like a dag, magic, the Internet and secluded, tropical islands especially in the Bahamas.

LAUREN DEIGHTON, DIGITAL SALES & PARTNERSHIPS MANAGER

Lauren Deighton doesn’t go a day without wearing pink lipstick.

Forever primped and polished, Lauren joined the Gritty Pretty gang after stints at News Corp and OMD
and calls herself an avid fan of natural skin care and champagne (both together and separate).